Wednesday, March 11, 2009

Random Post: Entertaining South African Commercial

This was just too good to pass up on posting. Shout out to the site MarkLives.com for highlighting it. MarkLives.com showcases "the best creative work emerging from one of the worlds hottest emerging markets!" Judge not the product, but the creative genius.

The creators described it as such:
There is nothing more annoying than having your head used as a napkin by your elders. Ogilvy Johannesburg tapped into the idiosyncrasy of this local tradition to devise a quirky ad to promote KFC’s Streetwise 2 meal. The hand-on-head wiping is a ritual meant to bode well for lots of cows and therefore wealth for the young boy on the receiving end. The boy in the ad decides he’s had enough of the head-wiping business and comes up with the idea of buying KFC’s Streetwise 2 special for himself and his uncle. Instead of wiping his hands on the boy’s head, the uncle instead licks his fingers, because KFC is just so “finger-licking good.”

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